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About The Book
Description
Author
Der Autor behandelt die Thematik Innovationen und deren Ausbreitung im Raum. Kernpunkt der Analyse ist die Darstellung des Diffusionsprozesses der erfolgreichsten Fast Food-Firma in Deutschland und die Offenlegung ihrer Strategien und Instrumente.
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Details
ISBN 13
9783824460397
Publication Date
-29-06-1994
Pages
-232
Weight
-296 grams
Dimensions
-140x216x13.04 mm
