DIFFERENTIATE

The purpose of this book is to raise the reader''s strategic thoughts to a level where he or she will be able to out-smart their competition. The stratagems portrayed in this book will encourage the reader to think ''outside the box''. Each scenario is a stand-alone experience where a differentiator influenced a competition. Although subjects in the scenarios have been altered to mask their identity solicitations have been bundled to avoid recognition and plots have been embellished to make them entertaining each scenario is an actual extraction from my extensive marketing experience. Use these experiences as a thought provoking tool. Remember a Do Good strategy will get you into the finals; a differentiator will get you a win.