Differentiation Strategy

<p>This comprehensive and richly illustrated book explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. </p><p>Filled with frameworks tools and templates this book will enable you to create a compelling answer to your customers’ most fundamental question: <i>Why should I buy from you instead of your competitors? What makes you different? </i>The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation including the meaning of <i>competitive advantage</i> <i>competitive strategy</i> and <i>customer-perceived value</i>. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy using customer research and creative problem-solving to design a unique offering devising a value proposition that emphasizes a key benefit and the reasons to believe you will deliver the benefit and designing the activity system that will implement your differentiation strategy. </p><p>Business leaders in companies large and small business students and leaders in government higher education and the non-profit sector will gain a deep understanding of all that goes into creating a successful difficult-to-copy differentiation strategy.</p>