Diffusion and Adoption of Plastic cards in Indian Banking Sector

It focuses on very pertinent and relevant topic in the emerging field of e services in banking sector. This expands and illuminates the ideas of adoption and diffusion of plastic cards. The appropriate statistical techniques have been applied. The findings and various recommendations made would be very useful for the banking industry as such. The study being pioneering in nature contributes to the existing literature by creating thought provoking knowledge for future researchers for other kinds of innovation.