Digital and Social Media Marketing

<p>Digital Marketing Fundamentals: Introduce key concepts of digital marketing including online advertising search engine optimization (SEO) content marketing and email marketing emphasizing their role in reaching and engaging audiences.</p><p>Social Media Platforms: Discuss major social media platforms (e.g. Facebook Instagram Twitter LinkedIn) and their unique features audience demographics and best practices for creating platform-specific content and campaigns.</p><p>Content Strategy: Explore strategies for developing compelling and relevant content that resonates with target audiences including content creation curation and distribution across digital channels.</p><p>Search Engine Optimization (SEO): Examine techniques for optimizing website content to improve search engine rankings including keyword research on-page and off-page SEO and technical SEO practices.</p><p>Influencer Marketing: Explore the role of influencer marketing in reaching targeted audiences through partnerships with influencers including selecting the right influencers managing collaborations and measuring campaign effectiveness.</p><p>Customer Engagement and Community Management: Address strategies for engaging with customers and building online communities through social media interactions responding to feedback and fostering brand loyalty.</p>