Digital Brand Operation

Reference books for brand operators.品牌运营人员参考书籍。This book is divided into seven parts providing a comprehensive and three-dimensional detailed explanation of the logic and connotation entry point selection strategic formulation and execution strategies of digital brand operation aiming to enable all entrepreneurs and enterprises to find a suitable digital brand operation practice path for themselves.本书共分为七大部分，对数字化品牌运营的逻辑与内涵、切入点选择、战略制定、执行策略等进行了全方位、立体化的详细阐述，争取让所有的创业者及企业都能找到一条适合自身的数字化品牌运营实践路径。