Digital Marketing

Establish your digital presence - Advertise analyze and optimize . Key Features? Comprehensive coverage of different aspects of digital marketing and its future potential.? Get to know about the use of social media and mobile devices for marketing efforts.? Google Analytics and various marketing platforms such as Facebook LinkedIn and X are covered.? A new chapter on the role of AI in digital marketing.. DescriptionThe ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business's products and services. A digital marketing professional is expected to utilize all marketing tools and tactics successfully including PPC SEO SEM email social media and display advertising. This book guides readers through various digital channels including search engines websites social media email YouTube and WhatsApp to market and sell business items efficiently.. The anecdotes and case studies provided will help the reader get an inside-out view of marketing a product or service on the digital platform to reduce their learning curve. The readers can achieve their digital marketing career goals without spending years making unnecessary errors recovering from them and learning the hard way. It discusses essential tools approaches and strategies to build them such as enhancing the capacity to develop market-friendly use cases and evolving a solution strategy in varied business or technology environments. This book makes it easy for readers to increase their employment and job market relevance allowing them to sprint towards a successful career in digital marketing.. This new edition of the book has updated information along with the addition of new topics like audience acquisition behavior and conversion analytics. The revised edition also introduces various platforms and tools such as Hootsuite Buffer Hotjar Trello etc. The addition of a new chapter on “Role of AI in Digital Marketing” will help you stay updated on your digital marketing journey.. What you will learn? Know the difference between the outcome of traditional marketing and digital marketing.? Make use of social media marketing for product promotion.? Explore the potential of search engine optimization for brand/product visibility.? Use Facebook X and Instagram for wide audience outreach.? Work around Google Analytics for measuring the success of advertising campaigns.. Who this book is forThis book is for everyone who wishes to drive marketing and sales targets and accomplish these goals through the use of digital initiatives. The book can be picked up by anyone no matter how much they know.. Table of Contents1. Digital Marketing2. Internet Marketing3. Search Engine Advertising4. Social Media Marketing5. Facebook Marketing6. LinkedIn Marketing7. X Marketing8. Emerging Platforms9. Marketing on the Go: Mobile Marketing10. Search Engine Optimization11. Web Analytics12. Modern Day Digital Marketing13. Role of AI in Digital Marketing