Digital Marketing Management

Digital Marketing Management: Integrating Technology Analytics and Consumer Engagement provides a practical and comprehensive overview of digital marketing in today's fast-evolving landscape. It covers the fundamentals of digital versus traditional marketing explores consumer behavior and dives into key areas like SEO SEM social media content email affiliate and mobile marketing. The book emphasizes data-driven strategies through analytics A/B testing and performance metrics. It also introduces advanced topics such as programmatic advertising e-commerce optimization and emerging technologies like AI chatbots voice search AR and VR-equipping marketers with the knowledge to thrive in the digital age.