Digital Privacy in the Marketplace

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed the technological historical and academic theories of privacy how market exchange af-fects privacy what are the privacy harms and protections available and what is the likely future of privacy.