Digital tools adopted by marketing agencies

This study seeks to analyze the digital marketing tools adopted by marketing agencies in Cacoal with a view to identifying benefits challenges and methods of monitoring campaign performance as well as understanding how these tools impact local marketing strategies. The results revealed benefits perceived by the agencies when using digital marketing tools such as increased reach and engagement transparency of results and increased productivity and scale. In turn the challenges identified include issues of measuring results a shortage of qualified professionals and adapting to the constant changes in the digital environment.