This book serves executives who control profit and loss statements functionalbudgets or transformation programs where technology spending representsa significant capital allocation decision. You need practical frameworks andproven approaches that deliver measurable business value not academic theoriesor technical training materials.This book is written for you.Whether you lead a P&L a critical business function or a program wheretechnology is a key dependency you need a clear path to value not a technicaltextbook. You will find no code here. Instead you will find proven methods forconnecting initiatives directly to the P&L structuring decision rights for speedand clarity identifying the foundational investments that truly matter and avoidingexpensive missteps. Each chapter concludes with sharp boardroom-readyquestions and a lightweight operating rhythm you can implement immediately
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