Digital Transformation Primer : Survival strategies to thriving with lean business models
English


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About The Book

<p>Technological advancements are continuously changing business paradigm generating new trends and business models. Leaner technology centric companies are coming up with smarter revenue models and are grabbing large market share in most of the industries causing great revenue losses to enterprises which have being running their businesses using traditional ways. Organizations from various sectors e.g. Banking Media Healthcare Real estate Education etc. are struggling for their survival. The only hope for their existence is to the move their business to use latest technologies. Clear message to these enterprises is - Transform or Perish. Digital transformation is not just a technological change for an organization. Its also a change of mindset &amp; behavior. Digital transformation impacts work culture of each &amp; every person associated to the organization. Digital Transformation Primer starts with basic understanding of the transformation process and presents the essential practices to follow during the digital transformation. It summarizes latest technologies which should be considered while defining the digital transformation journey for the enterprise. Also it covers dos &amp; donts and learnings on social &amp; other non technical aspects so as to maximize the success of transformation program.</p>
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