Digital Value Migration in Media ICT and Cultural Industries

<p>Societies today are in a period of dynamic change highly fluid and contested in moving from traditional to liberal and from local to global as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry including new technologies multi-platform distributions and advertising models. </p><p></p><p>This monograph highlights identifies evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect both the internal and the external environments of media companies and industries as well as prosumers' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the U.S. and Europe in the fields of digital convergence broadband media and information communication technology (ICT) business and technology the book helps academics researchers media policymakers and corporate executives better understand today's undulating media and ICT markets. Specifically it illuminates where they have come from what is at stake and what forces drive and constrain them in global hypercompetitive markets. Ultimately it aims relatedly to facilitate high academic business and professional standards.</p><p></p><p>This text will be of key interest to scholars students and business and industry practitioners in digital media media management international business media economics and media policy and more broadly to those in the cultural industries strategic management business studies and marketing.</p>