Discourse of Food Blogs

<p><i><b>**Winner of the AIA (Associazione Italiana di Anglistica) Book Prize 2022 (Senior)**</b></i></p><p>This volume adopts a multidisciplinary perspective in analyzing and understanding the rich communicative resources and dynamics at work in digital communication about food. Drawing on data from a small corpus of food blogs the book implements a range of theoretical frameworks and methodological approaches to unpack the complexity of food blogs as a genre of computer-mediated communication. This wide-ranging framework allows for food blogs’ many layered components including recipes photographs narration in posts and social media tie-ins to be unpacked and understood at the structural visual verbal and discourse level in a unified way. The book seeks to provide a comprehensive account of this popular and growing genre and contribute to our understandings of digital communication more generally making this key reading for students and scholars in computer-mediated communication multimodality critical discourse analysis corpus linguistics and pragmatics.</p>