Discourses in Place

<p><em>Discourses in Place</em> is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field this text argues that we can only interpret the meaning of public texts like road signs notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples from signs in the Chinese mountains to urban centres in Austria Italy North America and Hong Kong this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics' the key interface between semiotics and the physical world.<br><em>Discourses in Place</em> is highly illustrated containing real examples of language in the material world including a 'how to use this book' section group and individual activities and a glossary of key terms.</p>