Discursive Power of Memes in Digital Culture

<p>Shared posted tweeted commented upon and discussed online as well as off-line internet memes represent a new genre of online communication and an understanding of their production dissemination and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural economic and political critique levied by the purposeful production and consumption of internet memes. Often images animated GIFs or videos are remixed in such a way to incorporate intertextual references quite frequently to popular culture alongside a joke or critique of some aspect of the human experience. Ideology semiotics and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making and the rapidity by which they are produced and spread underscores their importance.</p>