Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
English


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About The Book

Online advertising is now one of the fastest advancing areas in the IT industry. In display and mobile advertising the most significant technical development in recent years is the growth of Real-Time Bidding (RTB) which facilitates a real-time auction for a display opportunity. RTB essentially facilitates buying an individual ad impression in real time while it is still being generated from a user’s visit. RTB not only scales up the buying process by aggregating a large number of available inve
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Details

ISBN 13
:
9781680833102
Publication Date
:
13-07-2017
Pages
:
158
Weight
:
235 grams
Dimensions
:
156x234x8.59 mm
Publisher