Disruptive Research

<p><span style="background-color: rgba(0, 0, 0, 0)">Your company wants to innovate, disrupt, grab market share, and leap past competitors rather than play catch-up, but the methods you tried had little or no success. Despite trying to be Agile, Lean, efficient, fast, and possibly even customer-centric, common design practices struggle in creating successful outcomes for businesses and ecosystems.</span></p><p><br></p><p><em style="background-color: rgba(0, 0, 0, 0)">Disruptive Research</em><span style="background-color: rgba(0, 0, 0, 0)"> delves into how knowledge-oriented research and design can uncover truly exceptional insights and create disruptive innovations. If your company is curious about or already likes Jobs To Be Done or discovery-focused methods, </span><em style="background-color: rgba(0, 0, 0, 0)">Disruptive Research </em><span style="background-color: rgba(0, 0, 0, 0)">will show how to achieve greater success by following its proven process.</span></p><p><br></p><p><span style="background-color: rgba(0, 0, 0, 0)">This book explores topics including:</span></p><p><br></p><ul><li><span style="background-color: rgba(0, 0, 0, 0)">Learning users' tasks and unmet needs through observational research.</span></li><li><span style="background-color: rgba(0, 0, 0, 0)">Translating these into ripe opportunities for your company.</span></li><li><span style="background-color: rgba(0, 0, 0, 0)">Task analysis and optimization.</span></li><li><span style="background-color: rgba(0, 0, 0, 0)">User knowledge profiles instead of personas, which are often ineffective and not actionable.</span></li><li><span style="background-color: rgba(0, 0, 0, 0)">Knowledge design: solving user problems and innovating based on what research reveals about users' "knowledge gaps."</span></li><li><span style="background-color: rgba(0, 0, 0, 0)">Task-oriented design: organizing the design for tasks, rather than features.</span></li><li><span style="background-color: rgba(0, 0, 0, 0)">Tips and tricks to leverage user psychology and behaviors.</span></li></ul><p><br></p><p><span style="background-color: rgba(0, 0, 0, 0)">Numerous examples illustrating these methods from various industries. A practice example evolves along with the book, demonstrating these knowledge-oriented methods by thoroughly detailing each step of the process.</span></p><p><br></p><p><strong style="background-color: rgba(0, 0, 0, 0)">Who should read this book?</strong><span style="background-color: rgba(0, 0, 0, 0)"> This is a how-to book written for UX researchers and designers familiar with UCD methods who want to apply more evolved methods to website, software, product, and service projects. This book was written for both less experienced UX practitioners as well as more veteran researchers and designers. Additionally, UX managers and directors will benefit from these methods, which will improve procedural and scheduling aspects of their UX projects.</span></p>