DISRUPTIVE STRATEGY

When we talk about strategic disruption we are talking about a complete turnaround in the way things are done something different that overturns all traditional strategic precepts and leads us to a new way of managing organizations. Innovation technology and artificial intelligence-IA open a new paradigm of how strategy should be managed and how organizations are able to adapt to this new reality in a highly competitive world where it is imperative to optimize processes automate services make the encounter between supply and demand more efficient position a brand in the market identify new niches and monitor strategic objectives that must be able to adapt to changes with contingency and continuous improvement actions.