Distribution and e-commerce

Distribution and E-commerce analyzes the evolution of distribution in the digital age marked by the rise of e-commerce and the integration of physical and digital channels. It begins with a definition of distribution types (intensive selective exclusive) and their strategic role. It then explores digital transformation the impact of marketplaces social networks and technologies such as AI or augmented reality. The book looks at the new omnichannel strategies the importance of logistics and merchandising and the challenges of e-business sustainability. Finally it highlights future prospects: personalization automation and environmental responsibility.