Do Penguins Eat Peaches?

<p><strong>**Business Book Awards 2024: Highly Commended**</strong></p><p><strong>Stop guessing and start using market research to build what customers actually want.</strong> If you run a small business it's easy to waste time and money on ideas that don't land.</p><p><em>Do Penguins Eat Peaches?</em> shows founders freelancers and small-business owners how to use simple market research tools to understand your audience and build what sells. From customer interviews and surveys to real-world testing including how emerging AI tools can help you research faster and smarter this book will help you find clarity and confidence in your next business move.</p><p>From sending smart surveys and asking quality questions to desk research and the rise of social listening this book teaches you how to discover what your customers want.</p><p>Katie Tucker is an inspirational product leader with over twelve years' experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle helping hundreds of businesses understand customers better. She is also a mentor speaker and the pen behind the popular newsletter Jungle Juice.</p>