Do What Works

<p><span style=background-color: rgba(255 255 255 1); color: rgba(34 34 34 1)>I considered myself a Meta expert and pretty solid at Google. LinkedIn has always been my weak spot but you are literally telling me what to do where to click etc... it's incredible. Within 10 pages I knew I was going to make this required reading for everyone on my team. Having just finished I now have at least 10 new ideas I absolutely must test. The LinkedIn and creative sections will be hugely impactful to the program we run here.</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(34 34 34 1)>Molly McCarty Growth Marketing Lead at NextDoor</span></p><p></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(34 34 34 1)><em>Do What Works: The B2B Ads Handbook</em></strong><span style=background-color: rgba(255 255 255 1); color: rgba(34 34 34 1)> contains lessons learnt from spending over $150m on ROI-focused digital B2B advertising over the course of a decade. </span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(34 34 34 1)>You're going to learn the same B2B best practices that top companies use for:</span></p><ul><li><span style=color: rgba(34 34 34 1)>High level strategy and channel planning.</span></li><li><span style=color: rgba(34 34 34 1)>The levers of B2B ads - Creative Audience Offer and Conversion Events.</span></li><li><span style=color: rgba(34 34 34 1)>Channel level tactics - how to get LinkedIn Meta and Google ads to work. </span></li><li><span style=color: rgba(34 34 34 1)>Bonus appendices full of ad examples and visualizations.</span></li></ul><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(34 34 34 1)>This book is an incredible guide to executing B2B advertising. Instead of chasing every new trend it focuses on proven strategies and tactics that deliver results. It's a must-read for any marketing leader and a valuable educational resource for in-house marketing teams offering clear insight into the fundamentals of B2B advertising and best practices in action.</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(34 34 34 1)>Tatiana Morozova Head of Demand Generation at Atlassian</span></p><p></p>