<p><i>Doctor Who - new dawn</i> explores the latest cultural moment in this long-running BBC TV series: the casting of a female lead. Analysing showrunner Chris Chibnall and Jodie Whittaker's era means considering contemporary <i>Doctor Who</i> as an inclusive regendered brand. Featuring original interview material with cast members this edited collection also includes an in-depth discussion with Segun Akinola composer of the iconic theme tune's current version. <br><br>The book critically address the series' representations of diversity as well as fan responses to the thirteenth Doctor via the likes of memes cosplay and even translation into Spanish as a grammatically gendered language. In addition concluding essays look at how this moment of <i>Who</i> has been merchandised especially via the 'experience economy' and how official/unofficial reactions to UK lockdown helped the show to further re-emphasise its public-service potential.</p>