English
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About The Book
Description
Author(s)
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
Piracy-free
Assured Quality
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Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780765616999
Publication Date
-01-01-2006
Pages
-360
Weight
-634 grams
Dimensions
-178x254x19.09 mm
