Doing Both

Innovate for the future or optimize the present? Reach new markets or build existing ones?</p> </p> Don't choose. Don't settle. Do both.</p> </p> In <i>Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth</i> Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years Cisco's <i>Doing Both</i> strategy has doubled revenue tripled profits and quadrupled earnings per share. This insider guide reveals how Cisco did it--and how you can too.</p> </p> <i>Doing Both</i> means approaching every decision as an opportunity to seize not a sacrifice to endure. It means avoiding false choices reduced expectations and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other.</p> </p> Sidhu explains why doing both is today's best growth strategy. Drawing on Cisco's hard-won insights and the experiences of companies like Procter & Gamble Whirlpool and Harley-Davidson he presents a complete blueprint for doing both in your company through: </p> </p> - Sustaining <i>and</i> Disruptive Innovation</p> - Existing <i>and</i> New Business Models</p> - Optimization <i>and</i> Reinvention</p> - Satisfied Customers <i>and</i> Gratified Partners</p> - Established <i>and</i> Emerging Countries</p> - Doing Things Right <i>and</i> Doing What Matters</p> - Superstar Performers <i>and</i> Winning Teams</p> </p>