DOING BUSINESS IN BRAZIL OPPORTUNITIES AND THREATS

Brazil represents a consumer market of 210 million people a great opportunity for many kinds of business. It is the fifth most populous country in the world. Brazil has become the world's largest consumer market for perfumes second largest for hair treatment products third for cosmetics and soft drinks and the fourth for bottled water not to mention many other products like chocolate mobile phones video games wall tiles and automobiles. Brazil's diversity and dynamism defy any one-size-fits-all approach. It is necessary to plan by targeting city clusters within the country and companies can seize growth opportunities. To do that business models must be reviewed and new organizational forms and value chains included in order to drive wealth creation. Business model design indeed is central to value creation (Zott and Amit 2013).This book gives an overview of different sectors of the economy where there are business opportunities and threats.