Doing Business in China

<p>Extensively revised the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China. </p><p>Building on the strengths of the previous editions and on the 30-year China business experience of the author the book provides a guide to market entry managing operations and marketing in this unique social and cultural environment including:</p><ul> <p> </p> <li>Why foreign businesses in China need to understand and interact with government in China both central and local and how best to do this</li> <li>New and revised case studies including case studies on successful companies entering and operating in China such as Volkswagen Hermes Honeywell and Diageo</li> <li>An in-depth focus on internet marketing in China</li> <li>Choosing business partners and negotiating</li> <li>Dos and don’ts.</li> </ul><p>Updated to include information on new government policy on trade partnerships commercial law and anti-corruption drives the fifth edition of <i>Doing Business in China </i>will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.</p>