Doing Business in Kenya

<p>A deep dive into a success story in African business development this book provides a multi-layered perspective on the realities of doing business in Kenya.</p><p>The book’s detailed information about the economic social technological and cultural dimensions of Kenyan society enables a greater understanding of the major issues affecting business development and actionable recommendations clarify the possible paths to starting and developing a business venture in Kenya. Given Africa’s heterogeneity it cannot be perfectly represented by one country. Still Kenya closely mirrors Africa’s major economic trends and cultural values: understanding Kenya’s business landscape provides invaluable skills to do business throughout Africa.</p><p>Businesspeople policymakers investors students and scholars will value this book’s in-depth first-hand knowledge to help them make informed decisions about doing business in Africa or Kenya specifically.</p>