Doing Ethics in Media

<p>The second edition of <i>Doing Ethics in Media </i>continues its mission of providing an accessible but comprehensive introduction to media ethics, with a grounding in moral philosophy, to help students think clearly and systematically about dilemmas in the rapidly changing media environment. </p><p>Each chapter highlights specific considerations, cases, and practical applications for the fields of journalism, advertising, digital media, entertainment, public relations, and social media. Six fundamental decision-making questions—the "5Ws and H" around which the book is organized—provide a path for students to articulate the issues, understand applicable law and ethics codes, consider the needs of stakeholders, work through conflicting values, integrate philosophic principles, and pose a "test of publicity." Students are challenged to be active ethical thinkers through the authors’ reader-friendly style and use of critical early-career examples. While most people will change careers several times during their lives, all of us are life-long media consumers, and <i>Doing Ethics in Media </i>prepares readers for that task.</p><p>Doing Ethics <i>in Media </i>is aimed at undergraduate and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences.</p><p>The book’s companion website—doingethicsin.media, or www.doingmediaethics.com—provides continuously updated real-world media ethics examples and collections of essays from experts and students. The site also hosts ancillary materials for students and for instructors, including a test bank and instructor’s manual.</p> <p><strong>The First Question: What’s Your Problem? </strong>1. Ethics and Moral Reasoning <b>The Second Question: Why Not Follow the Rules? </b>2. Codes of Ethics and Justification Models 3. Media Traditions and the Paradox of Professionalism <b>The Third Question: Who Wins, Who Loses? </b>4. Moral Development and the Expansion of Empathy 5. Loyalty 6. Diversity <b>The Fourth Question: What’s It Worth? </b>7. Personal and Professional Values 8. Truth and Deception 9. Persuasion and Propaganda 10. Privacy and Public Life <b>The Fifth Question: What Do Philosophers Say? </b>11. Consequentialism and Utility 12. Deontology and Moral Rules 13. Virtue, Justice, and Care <b>The Sixth Question: How’s Your Decision Going to Look? </b>14. Accountability, Transparency, and Credibility</p>