DOING GOOD

Corporate Social Responsibility (CSR) is a much-discussed topic in India today. But how does one understand a concept which has no clear, uniform and universally accepted definition? About which every stakeholder has their own perspective? How does one contextualize CSR in the framework of larger debates regarding the ethical, environmental, and social responsibilities of business? Doing Good hopes to provide a background to help readers do some of this. It is a result as much of the author being a CSR practitioner for fifteen years, having seen CSR operations in India both before and after the Act, and having a Board Room perspective on it, as from being a student of CSR and therefore studying it from an academic perspective.