Dollars for Dixie

Organized in 1933 the Southern States Industrial Council''s (SSIC) adherence to the South as a unique political and economic entity limited its members'' ability to forge political coalitionsagainst the New Deal. The SSIC''s commitment to regional preferences howevertransformed and incorporated conservative thought in the post-World War II era ultimately complementing the emerging conservative movement in the 1940s and 1950s. In response to New Dealers'' attempts to remake the southern economy the New South industrialists - heirs of C. Vann Woodward''s ''new men'' of the New South - effectively fused cultural traditionalism and free market economics into a brand of southern free enterprise that shaped the region''s reputation and political culture. Dollars for Dixie demonstrates how the South emerged from this refashioning and became a key player in the modern conservative movement with new ideas regarding free market capitalism conservative fiscal policy and limited bureaucracy.