Domestic agricultural production exists but absorption is scarce

In the markets of the economic capital of Equatorial Guinea Bata there is a shortage of national products in the markets while in the production fields there is a surplus. The latter when opting for direct sales are faced with problems of physical space in the markets and a generalized disorder which hinders their activity and the access of consumers to these products. The lack of a legal instrument hinders the development of the producer-commercial activity. Therefore the objective of this research is to present a proposal for the efficient management of agricultural product marketing in order to improve access for Bata consumers. The proposed solution is the implementation of a consumption chain based on the degree of consumer satisfaction and as a strategy the conception of a structure that determines the role of each group including the central and municipal government the coordination of the activity of each one the establishment of a communication network physical spaces for direct sales and the provision of a legal instrument that regulates the entire process up to the final consumer.