Don’T Beg. Inspire.

<p>How the social sector can raise money create social change advocate a cause and engage with people.</p><p>Every organisation in the social sector has at least two of the above needs. This book uses the principles of Nudge Theory to show how to fulfil these needs better. The book takes a storytelling approach rather than an academic one and is packed with examples from India and around the world. </p><p>The centrality of 'marketing' for social change is a severely underrated and largely berated idea. This book takes this complex often ethical often emotional issue by the horns and lays down a cogent articulate and hugely interesting narrative around the why what and how of marketing for the larger social good. </p><p><b>Gaurav Shah</b><br><b>Founder & Director Indian School of Development Management</b></p><p>An “inspirational and essential” book for everyone at all levels in the social sector. We solve “wicked” problems for the most vulnerable every day. Our work is critical and yet we “beg” for support. Suman uses a combination of rigorous academic theory fascinating stories and practical advice to show us how we can become evangelists and storytellers to inspire and engage many others to join our movement to create a better world.</p><p><b>Priya Naik</b><br><b>Founder & CEO Samhita Social Ventures </b></p><p>This is not just a good book an interesting book but a great book because It's a practical hand book for all the stakeholders in the social sector. Those who are struggling to establish themselves those who want to scale up those who want to evaluate prospective donees and those who want to write about the sector. I wish I had read this book when I co-founded Yuva Parivartan nearly 25yrs ago.</p><p><b>Kishore Kher</b><br><b>President & Trustee Kherwadi Social Welfare Association</b></p>