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About The Book
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As women were half of the population. Yet in todays world we make most of the purchasing decisions. We know what we want how we want it and when were ready to buy.But the business world-particularly anything sales related-wasnt designed with our strengths in mind. If youre not the stereotypical car dealer or Wall Street wolf its easy to feel ill-suited for entrepreneurship. Weve been told to be flashy conniving convincing. We should be rebels and risk-takers who always get the win no matter what. But what if thats wrong?Theres a demographic with an overlooked business advantage: women. We have the emotional intelligence consumer experience and marketing awareness to build the enterprise of our dreams. In Dont Settle for a Seat business coach and entrepreneurial expert Karrie Brady helps you break down self-imposed barriers overcome fear and create your own path in entrepreneurship. Business is about listening connecting and empathizing-skills that come naturally to many women. If you have the drive this playbook supplies the rest. Learn how to leverage your instincts recognize your potential and fulfill the role that was always meant for you.