Down to Business

A bulletproof step-by-step plan for turning your business brainstorm into a money-making reality . At age fifty-two after years of working her way up the corporate ladder Clara Villarosa found herself out of a job. But she didn''t let that get her down. Instead she put her gifts to the test and started her own business which became one of the country''s best-known independent specialty bookstores-The Hue- Man Bookstore. Now twenty years and two successful stores later Clara is a highly sought-after business coach and expert in the industry. . Down to Business expands on Villarosa''s proven First 10 Steps to Entrepreneurship for Women to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on:. ?How to develop realistic business ideas by researching the industry . ?Analyzing a competitor''s marketing approach and attracting your ideal customer . ? Accumulating the start-up funds you need from recruiting investors to using loans wisely . ?Scouting the ideal location . ? Creating a sound business plan-and beyond-with a simple step-by-step strategy . Packed with stories of businesswomen at all stages of the game-from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent-Villarosa brings together inspiring real-life stories with her award-winning business savvy. Encouraging and empowering Down to Business will get you motivated to dust off your dream and get your plan into action.