Dragon Multinational

The conventional view of globalization sees it as a processdriven by giant firms from the Triad regions of NorthAmerica Europe and Japan shaping the world in their ownimage. This book contests such a view describing theextraordinary success of a handful of multinationals fromthe Periphery in globalizing their operations extremelyrapidly. Focusing on Acer the Taiwanese IT company; theHong Leong hotel group of Singapore; Ispat International insteel; Cemex of Mexico in cement; and Li and Fung from HongKong in contract manufacturing Mathews demonstrates thatthese firms have been able to utilize strategies ofinternational linkage and leverage to accelerate theirglobal coverage. He contends that they are pioneers of a newkind of global firm indicators that the global businesscivilization being created in the 21st century is like to bepluralistic and diverse offering unprecedentedopportunities for firms that know how to enmesh themselvesin global networks.