Which description fits your organisation?. DREAMERS Most Dreamers or early-stage startups know how to build products not organisations. Most Dreamers stay local and never become a Unicorn with a national footprint.. UNICORNS Three curses the Unicorns have to watch for-a narcissistic leader a leadership team of old cronies and a toxic culture. These prevent them from going global and becoming Market Shapers.. MARKET SHAPERS A Market Shaper changes how we live and work-across countries and culture