Dreamers and Unicorns

Which description fits your organisation?. DREAMERS Most Dreamers or early-stage startups know how to build products not organisations. Most Dreamers stay local and never become a Unicorn with a national footprint.. UNICORNS Three curses the Unicorns have to watch for-a narcissistic leader a leadership team of old cronies and a toxic culture. These prevent them from going global and becoming Market Shapers.. MARKET SHAPERS A Market Shaper changes how we live and work-across countries and cultures. Their challenge is to continuously earn the trust of governments and communities.. INCUMBENTS Many Incumbents were once Market Shapers and Unicorns. The leaders dont know that the firm and its offerings are irrelevant. Not being able to attract and retain talent is a warning bell the leaders often ignore.. Packed with ideas and innovations this powerhouse of a book by best-selling author and talent management specialist Abhijit Bhaduri explains why leadership talent and culture are the new drivers of growth whether you are a Dreamer a Unicorn a Market Shaper or an Incumbent.