Drive Method

<p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Most companies believe people can be bribed into brilliance and customers can be bribed into loyalty. They hand out bonuses add perks sprinkle on gamification and then act surprised when motivation collapses as quickly as it began.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>The Drive Method reveals why this fails and what to do instead. Drawing on behavioral science evolutionary biology and the strange yet obvious lessons of games Roman Rackwitz shows that motivation is not only a personal trait but the product of design. Change the system and people do not just comply they commit.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>This book dismantles the myths that keep organizations stuck and replaces them with a practical blueprint for lasting performance. If you want workplaces products or loyalty programs that thrive without push perks or pressure the tools are here.</span></p>