Driven

First Think Of Yourself As A Consumer Which Should Be Easy To Do Since You Are One. If You Are The Typical Consumer You Have Long Looked Upon \Sales\ With Suspicion - And Often For Good Reason! Too Often You Have Had The Tranquility Of Your Evening Interrupted By An Unwanted Phone Call. Too Often As A Consumer You Have Been Disappointed By Undelivered Promises On Over Priced Goods. Too Often You Have Been \Sold\ By Someone Much More Interested In WhatS In It For Them Than How They Might Effectively Meet And Exceed Your Expectations. Too Often You And Your Needs Have Been Secondary To The ProducerS And The Company They Represent. And Too Often Your Real Frustration With The \Sales\ Experience Has Only Just Begun With The Completion Of The Transaction. Fortunately For You And The Rest Of The Consuming Public A New Age Is Dawning A Consumer Driven Age. Advances In Technology Have Resulted In An Ever-Shrinking World Opening Up A Vast Number Of Markets And The Solutions They Provide. This Reality Is Making It Possible For The Consumer To Regain Their Rightful Place As The Drivers Of The Buying Process. Consumers Have The Ultimate \Vote\: They Decide Which Businesses Do And Which Businesses Do Not Prosper. With An Ever-Increasing Universe Of The Sources Of Goods And Services A Mere Mouse Click Away Buyers No Longer Need To Subject Themselves To The Abuses Of Being \Sold\. Either A Business Puts CustomerS Needs First Or The Customer Goes To The Business That Does. Now Think Of Your Self As A Salesperson (What I Refer To As A Producer) Which Should Also Be Fairly Easy To Do. A Consumer Driven Age Is All Well And Good For The Consumer But What Of You? What Is Tobecome Of You? Is The Death Of Your Sales Profession Upon You? Well If Are Unable Or Unwilling To Put The Needs Of The Consumer Ahead Of Your Own The Dawning Of This New Age Is Grim News. If You DonT Have Confidence That Sales Done The Way Buyers Want It To Be Done Can Result In A Successful Career T