Dual Transformation

In Dual Transformation innovation and growth consultant Scott Anthony and his coauthors Clark Gilbert and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But more importantly it shows you how your company can come out of a market shift stronger and more profitable. Anthony Gilbert and Johnson build upon the lessons of Xerox Apple Barnes and Noble and a case study from Gilbert's first-hand experience transforming his own media and publishing company to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience (B) creating a new growth engine and (C) taking advantage of assets to result in creative new markets. With great change comes great opportunity and this book will get you there with tools to reshape your business model.