PART ONE: SETTING THE SCENE/From Structure to Dynamics/A Framework for the Analysis of Media Change in Europe in the 1990s/PART TWO: CROSSING BORDERS/The Building of Media Empires/Regulation of Media at the European Level/The Technology Factor/Television Content/Dallasification of Culture?/PART THREE: PRESSURES ON NATIONAL SYSTEMS/Public Broadcasting in a State of Flux/Public Service Broadcasting/Reactions to Competition/Small States in the Shadow of Giants/PART FOUR: MEDIA LOCALISM/The Global Village Stays Local/Models of Local Media Development/Regulation of Media at the Local Level/PART FIVE: CONCLUSION/Wake Up Europe!