DYNAMICS OF SERVICE MARKETING

About the BookThe world of marketing has evolved rapidly over the past few decades and the way businesses engage with their customers has transformed significantly. Service marketing in particular has emerged as a critical area of focus for organizations seeking to establish themselves as leaders in their respective industries. Services make up a significant portion of the global economy and understanding how to effectively market them has become a top priority for businesses around the world. This book titled The Dynamics of Service Marketing explores the intricacies of marketing services and provides readers with a comprehensive understanding of the challenges and opportunities that arise when promoting intangible offerings. The book is written for marketing professionals academics and students who seek to gain insights into the complexities of service marketing. As the world continues to evolve businesses must adapt and stay ahead of the curve to remain competitive. This book provides readers with a deep understanding of service marketing equipping them with the knowledge and tools needed to succeed in today''s dynamic business environment.Hadiza Saidu Abubakar PhD began her career in lecturing at the Kaduna State University in 2009 and presently an Associate Professor at Nile University of Nigeria Abuja. She has a number of publications to her credit which have addressed issues of interest in Marketing Management Marketing Management Entrepreneurial Marketing and Human Resource Management. She has had other work experiences at the Kaduna State Ministry of Education and the National Orientation Agency. Dr Hadiza has had over 15years of work experience most of which was in the educational sector impacting and sharing knowledge. Over those years she has taught across various levels of the tertiary establishment at both Undergraduate and Postgraduate levels. With a depth of knowledge she has lectur