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About The Book
Description
Author
Dynamische Märkte erfordern eine Neuorientierung bei der Marktsegmentierung. Die Arbeit verknüpft konsequent das Hochtechnologiemarketing mit einem dynamischen Ansatz der Marktsegmentierung.
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Details
ISBN 13
9783824402229
Publication Date
-21-03-2014
Pages
-260
Weight
-340 grams
Dimensions
-148x210x14.54 mm
