E-BUSINESS

E-Business Is A Comprehensive Textbook Designed To Meet The Needs Of Students Of Post Graduate Management Programmes. It Integrates E-Commerce With Strategic Aspects Of E-Business And Illustrates Them Through Numerous Examples Exhibits Figures And Case Studies. The Book Covers Different Aspects Of E-Business Including E-Business Strategies Various E-Business Models And Life Cycle Business Intelligence And Knowledge Management In Indian And Global Context. It Also Covers Setting Up Of E-Business And Its Management And Techno-Managerial Aspects Of Running E-Business. The Book Is Equipped With Real Life Case Studies Of India-Based E-Business Companies. Users Would Find This Book Useful For Its Coverage Of The Various Aspects Of E-Business. It Would Also Serve As A Good Reference Book For Marketing And It Professionals And E-Business Practitioners.