e-Business - A Jargon-Free Practical Guide

<p>'e-Business: a jargon-free practical guide' presents a clear second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century.<br><br> With its emphasis firmly on the business and marketing implications of new technology this book adopts a hands-on practical approach systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. <br><br>In simple jargon-free language it addresses such vital questions as:<br><br>* What is e-business and how does it fit into the corporate landscape?<br>* How should marketers adopt e-marketing and why?<br>* What are the processes and stages of developing an e-business strategy?<br>* What are the key issues you will face and how will you overcome them?<br>* What about legislation?<br>* Who is doing e-marketing and e-business well and badly?<br><br>'e-Business' is packed with case-studies from well-known international companies examples screen grabs relevant models and checklists. Each chapter meanwhile contains handy hints and tips examples exercises and a summary to consolidate learning and highlight key points. <br><br>Informative pertinent and easy-to-use the book is ideal for students on relevant courses or those undertaking in-house training and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.</p>