E-Commerce Fundamentals: A Concise Guide for Beginners

<p>In today&rsquo;s hyperconnected world commerce extends far beyond physical stores and local markets. Businesses and consumers are part of a rapidly evolving digital economy where technology data and platforms redefine the way we buy sell and innovate.</p><p>E-Commerce Fundamentals is a clear student-friendly guide to this transformation. It introduces the core business models (B2B B2C C2B and more) explores the digital ecosystem and explains how Industry 4.0 and emerging technologies are reshaping commerce. With a balance of theory and practice the book uses real-world Indian and global case studies: Flipkart Paytm Zomato Nykaa Reliance Retail - to make concepts engaging and relevant.</p><p>Key Features:</p><p>Concise coverage of e-commerce foundations technologies and strategies<br/>Case-driven insights from Indian and global businesses<br/>Simple engaging style for easy learning<br/>Future-focused outlook on disruption innovation and digital transformation<br/>Designed for undergraduate students professionals and curious learners this book provides not just knowledge but also the ability to analyze e-commerce&rsquo;s growing impact on business and society.</p><p>E-Commerce Fundamentals is more than a textbook it&rsquo;s your roadmap to the digital future of business.</p>