E-Commerce Marketing and Consumer Behavior in the AI Era

With the rapid growth of e-commerce business activities have shifted to web platforms allowing users to browse products and read customer reviews to inform their purchases. Customer reviews significantly influence buying decisions with users sharing experiences ratings and recommendations on products and services. However fake reviews have become a challenges as spammers may post misleading information that can deceive potential buyers. Detecting these fraudulent reviews is essential to maintaining trust in online platforms. E-Commerce Marketing and Consumer Behavior in the AI Era explores the complexities of fake review detection covering recent research detection methods and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust information technology and workforce optimization this book is an excellent resource for online platform operators digital marketing and branding professionals researchers academicians regulatory agencies and more.