E-Commerce Usability

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability.This book is written by an international usability consultant writer and trainer who specializes in the design and evaluation of web-based and wireless applications e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability including Hewlett-Packard Thomas Cook Philips the Financial Times and Motorola.This guide is designed for software developers project managers business analysts and user interface designers and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical structured customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.