E-COMMERCE:(FOR B.COM AND BBA COURSES OF GAUHATI AND OTHER UNIVERSITIES)

The emergence of digital technology has revolutionized the way businesses operate communicate and deliver value to customers. Among the most profound transformations is the rise of E-Commerce—a dynamic and rapidly evolving field that has reshaped global markets and consumer behavior. This book titled E-Commerce has been meticulously designed for second-semester students aiming to provide them with a comprehensive introduction to the fundamental concepts technologies and practices that define electronic commerce today.This course carries a credit of 2 and evaluates students through internal assessment (20 marks) and end-term examination (30 marks) totaling 50 marks. The curriculum is structured to offer a balance of theoretical knowledge and practical understanding across four well-defined units.Unit 1 explores the meaning nature advantages and limitations of transacting online. It delves into the various types of E-Commerce and business models while also introducing students to the role of E-Marketing and Artificial Intelligence in the digital marketplace. Special emphasis is laid on the technological foundations of E-Commerce such as the World Wide Web and Internet and the systematic approach required to design develop and launch an E-Commerce website.Unit 2 focuses on Security and Encryption addressing the pressing need for safe digital transactions. It highlights various security threats and breaches that challenge the E-Commerce ecosystem and presents technology solutions like encryption and secure communication channels that are essential for protecting networks servers and clients.Unit 3 discusses Online Business Transactions covering models and methods of e-payments and their applications in sectors like banking insurance education travel and retail. Real-world examples such as Amazon Nykaa Alibaba and Flipkart are included to help students relate theoretical knowledge to practical industry practices.Unit 4 introduces students to Website Designing with a hands-on approach to HTML tags text formatting hyperlinks lists images forms and cascading style sheets. This unit empowers learners to understand and create basic web pages essential for E-Commerce platforms.This book serves as a foundation for understanding the diverse and intricate world of E-Commerce. Whether a student aspires to become a digital marketer entrepreneur web developer or cybersecurity expert the knowledge imparted through this course will serve as a critical stepping stone in their academic and professional journey.We hope this book inspires curiosity encourages exploration and ignites the desire to innovate in the digital commerce landscape.