E-grocery. The last major growth potential in German food retailing?

Scientific Essay from the year 2014 in the subject Business economics - Trade and Distribution language: English abstract: In the German food retail business the new online channel has not yet come to light in contrast to other European markets. At first glance it seems that neither the retailers nor the consumers appear to show a significant interest in e-grocery. The reason for German retailers to neglect possibilities to sell groceries online however is based on the premise that German consumers would lack the acceptance and interest to do so. Herein the paper's objective is to analyze the sales potential for grocery e-commerce in the German food retailing.